Details
RTFM (Read the F*cking Manual). Against the backdrop of war, a couple embark on a seemingly ordinary task: assembling an IKEA wardrobe. Through the act of building - their furniture, life, and relationship - they discover that even in the darkest moments, there's hope. RTFM explores 'The IKEA Effect', a phenomenon developed by psychologists believing that we derive more satisfaction in things we've built ourselves.
Creatives/Company
Company:
DNA Studio