The Next Big Thing

Work:: The Next Big Thing (S1866400853)

In our age of post-industrial multinational concept companies, creativity has become the new manufacturing industry. Ideas are made to order by office workers, recycled and packaged in ever glossy new covers. Everyone wants the idea, the concept, the format. They want it simple and they want it now. Mike Mullet and Liam Brady plunge in to the unknown zone. They use doodles, role-play, motivational speakers, soap operas, corporate jokes, lego, food, sex, games of chase on their desk chairs, drink, pen sniffing, affirmations, imaginary outdoor walks, sentimental slush, anything...to come up with something. They doublecross each other, double bluff, blame each other, blame themselves, blame their partners, console themselves with prawn baps and cream buns and finally collapse in an exhausted heap by mid morning.

Listing:: L829881892

---

---